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An interview with Jamie Lo, co-founder and CEO of Laibl.co. automated sourcing platform for the packaging industry. It matches mid-to-large CPG and beauty brands — and increasingly food, pet, and healthcare — with vetted, trusted North American suppliers. AI handles the matching, the RFPs, the filtering, the comparative intelligence. What used to take weeks of cold outreach and trade show luck now takes seconds from a homepage search bar.

Starting a business is thrilling. But let’s be honest - it’s also overwhelming. You have a product or service that can change the game, but how do you get the word out? How do you build trust, attract customers, and grow steadily? The answer lies in mastering content strategy essentials. Content isn’t just words on a page. It’s your voice, your story, your value delivered consistently. When done right, it fuels marketing, sales, and revenue operations. It’s the secret sauce t